2022 Aug
LEAV — Tourist booking app
Duration
2 weeks
My Role
End to end UX design
Company
Side project
The problem
People struggle to buy and keep all the tickets during a trip.
Since we are in the recovery stage of Covid 19, the demand for travelling is increasing. However, I noticed that it is annoying for people to buy and keep tourist attraction tickets from different platforms.
The solution
Book trips and keep tickets at the same time, the same place.
I designed an all-in-one app making users book and keep their tour tickets. Why app? Since mobile phones are most accessible and most used tool when you travel or move around, an app will easily notify you when and where to go.
Home screen
Home screen shows your famous tours and travel histories with precise, clean, and essential information about your flights.
If you have no ideas where to start, the city collection can give you some tour suggestions.
View and build your tour
After clicking a tour card from home screen, you can see detailed information about this tour.
Then, you can select dates, tour packages, and guest numbers .
Buy and get tour tickets
Add credit card info can purchase the tour.
Once you finish the payment, you can keep your ticket on your mobile phone. A quick scan and you're good to go!
Research
As a person who loves to travel and travels a lot, I never really liked the process of keeping and using tour tickets. From booking tours, and keeping the tickets to using it, the experience became daunting. And I wonder if there is a way to make the whole experience fun again, avoiding the annoying feeling when organize the tour tickets.
Findings
From interviews and other methods, I found out that most people have been worried that they might lose their paper copy tickets. Three people among the interviewees lost tickets before. All participants agree that they had experienced the anxiety of this.
Booking tours on one app?
Worry about
losing tickets
Paper copy tickets
are annoying
User journey
Design iteration
How much information is just enough of a tour for users?
Tour titles, descriptions, and reviews, are important but wordy.
My solution is to add a “show more” button and a pop-out info page to hide information from the page.
Does “ticket” deserve an independent tab?
In the beginning, I put tickets within the “profile tab”. However, users’ feedback suggested that it is not intuitive enough to find and show tickets when needed. Thus, I add an independent ticket tab.
Where should I put the tour price?
Tour price is probably the top concern for travelers. Compared to putting it on the bottom of the detail page, I think making it fixed is a better way.
Takeway
The most important thing I learned from this project is always focus on users' processes. Therefore, a usability test is especially vital. The design changes I made after usability testing were all so basic that I was shocked that I ignored them when making wireframes. To avoid this individual bias, I should keep reminding myself that I should hold a user's perspective instead of a designer's perspective when designing. Plus, always seeking feedback at every stage.