Hello, I'm Jonathan.
I'm a product designer based in Calgary, Canada, with five years of experience spanning consumer mobile apps, B2B web portals, and design systems.
I believe that to create impactful designs, I must first understand my own experiences deeply. This self-awareness enables me to attentively address the needs and expectations of users and stakeholders, effectively translating brand concepts into meaningful designs. By meticulously crafting each detail, I aim to evoke emotional resonance.
The UX design field is dynamic and challenging. I consider myself highly adaptable, absorbing diverse product ecosystems. I aim to use design as a medium to simplify complexity and enrich users' lives.
I specialize in
UX Design
Rapid Prototype
I speak
🇹🇼 Mandarin
Native speaker
🇨🇦 English
Proficiency
Work experience
Neo Financial
| Calgary, Canada
Senior Product designer
| 2024 May - Present
Designed a comprehensive payment solution experience specifically for delinquent customers, enhancing funnel collection cost-efficiency while improving ease of payment for customers.
Implemented a tiered loyalty program connecting credit and savings products within the Neo Financial app, driving a 36% increase in customer deposits and a 32% rise in new chequing account sign-ups.
Designed high-quality mobile visual interfaces for Neo Ambassador features, enhancing user engagement and program participation.
Vivid Theory
| Calgary, Canada
Product designer
| 2023 Jan - 2024 Apr
Led End-to-End Product Development for Car Auction Platform: Spearheaded the entire product development lifecycle for a dynamic car auction platform, from concept inception to final deployment.
Designed a High-Utility B2B Dealer Dashboard for Streamlining Operations: Created a powerful B2B dealer dashboard tailored for car dealerships, enabling efficient inventory and customer management, resulting in an impressive 200 registrations within the first week of launch.
Optimized brand’s design system with upgraded guidelines and components: Led a comprehensive overhaul of design guidelines and components, ensuring cohesiveness and usability across all brand touchpoints. This initiative involved meticulous analysis and refinement of visual elements, typography, color palettes, and user interface components.
Freelance
| Vancouver, Canada
Freelance UIUX designer
Optimized Langara College Student Union’s website by creating wireframes, lo-fi prototypes , and visual designs.
Designed A new website for Taiwan Youth Association for Democracy (TYAD) and boosted the website traffic by 28%.
Collaborated with the TYAD design team to launch the new brand logo and other visual elements in the design system.
SoundOn Global
| Taipei, Taiwan
Product Design Intern
| 2021 Jan - 201 Jul
Increased the app DAU by 80% by designing a podcast ranking feature for a podcast listening app, allowing users to find trendy podcasts and episodes to listen to.
Collected user feedback to insightful information for the product team by conducting 10 user interviews.
Optimized design system aligning with SoundOn’s new logo and other relevant materials.